Thursday, May 18, 2006

Can You Hear Me Now

I like Apple. I really do. They have been the cool company for twenty years now. So what’s happened? I wonder if it was the rush of iPod mania? It seems like Steve’s head has expanded beyond the normal gargantuan proportions.

I know, I know, how could I say anything bad about Apple. The heresy, the outrage. Well it’s not so much about the products, they still rawk, but the way they are being fed to us is well, not cool. Remember all of those ad’s throughout the years, the groundbreaking 1984 theme, the Think Different stuff, then the iPod everyone’s a rock star spots...All brilliant. But then came the Stanley Kubric 2001 A Space Odyssey rip off which also stole directly from the band Postal Service. C’mon, a copy of a copy, and this from Apple the innovator. The talk on the Net was harsh, and maybe Steve’o listened cuz the spot aired like maybe 3 times before being pulled. But now…

Who came up with this PC vs Apple parody? Yeah, it’s pretty funny. You know, the cool hipster making fun of the poor Bill Gates look alike, ha, witty as hell. But what are you trying to do here Apple, sell computers or alienate a new segment of the market? Apple has all these new Intel machines coming out that can run Windows and MacOS, so instead of embracing these new potential customers Apple tells them they just aren’t cool enough to use a new MacBook. Duh, fire the ad agency and start again.

Speaking of the MacBook, who came up with that name? We have McNuggets, we have McMansions, we don’t need McLaptops. The name iPod is cool the name MacBook is not.

Remember the Sony Walkman? As great as the iPod is I think it’s destined to be the next Walkman. Oh no, heresy again. Naw, just the writing on the wall. Apple’s new venture with Japanese telecom giant Softbank just sealed the iPod’s fate. The golden era is over. Who will need a separate player when your new phone will have all of the newest music features that Apple has to offer?

iTalk anyone?

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